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Flight is one of humankind's oldest dreams.
Perhaps that is why even though flying and airplanes are a part
of our everyday lives, few people can resist the urge to look
up when they hear an airplane overhead. Aerial advertisers capitalize
on this irresistible urge. Since the early 1920's people have
turned their heads up to the sky to be thrilled by aerial signs.
Yet it is as fresh and effective today as ever.
Heads Up Aerial Advertising
Company Profile
Heads Up Aerial Advertising, founded in 1996, provides aerial
advertising services. We specialize in large venue events such
as NASCAR, college football, and professional football. Based
at the Downtown Island Home Airport in Knoxville, Tennessee. We
began operations towing signs at the University of Tennessee home
football games which offers crowds of 107,000 or more. Since then
we have expanded to NASCAR and professional football. Centrally
located in the eastern half of the country, we are within 500
miles of approximately 75% of NASCAR NC & BGN events.
What is
Aerial Advertising?
The two most common forms of aerial advertising
are Banners and Aerial Billboards.
Banners, or more specifically letter banners, are
made of individual letters connected together to form your message.
Here is an example of a letter banner:
Aerial Billboards are large panels painted with
colorful logos, text, graphics, and even photo-realistic images.
Aerial Billboards can be very effective. HEADS UP! is more than
happy to help you design and acquire an Aerial Billboard for your
business. Here is an example of an Aerial Billboard sign:
Finally, the two basic types of signs can be combined
in a Logo Banner. Logo Banners combine an Aerial Billboard with
a letter Banner. Here is a picture of the Hound Dogs Logo Banner.
It starts with an Aerial Billboard which is used for the company
logo to which a letter Banner is added. Here the letter Banner
gives the location of the Hound Dogs stores in Knoxville.
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Who uses Aerial Advertising?
Aerial Advertising works with a wide array of products and services,
from restaurants to staffing firms. From car batteries to web
sites. From soft drinks to medical services. If your target market
is attending the targeted event, then aerial advertising is a
viable opportunity for you.
Compared to other advertising media, Aerial Advertising is very
cost effective.
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When Is Aerial Advertising
Used?
Use Heads Up Aerial Advertising when you want:
- Target marketing to large crowds at outdoor events (you choose
the events).
- Target marketing during drive time (you choose the location
and time) .
- The opportunity to place your ad above the cluttered environment
on the ground.
- Anytime you want to add that special touch that will keep
your name in the publics mind after the ads are gone.
Please see Venues/Opportunities for
events we plan to attend. But we are by no means limited to scheduled
events, please ask for the time that works best for your business.
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Where Does
Aerial Advertising Work?
Anywhere people are outdoors.
Heads Up specializes in advertising at large outdoor events where
the value for your advertising dollar is maximized - NASCAR, College
Football, Professional Football.We also offer flights during drive
time which can also offer large outdoor crowds.
Through aerial advertising you can reach people when they're
outside and relaxed, when they are more receptive to your message.
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Why Use Aerial
Advertising?
Because it works!
When a banner appears overhead, people instinctively gaze with
curiosity - they don't change stations, or run to the kitchen
for a snack!
When was the last time you tried to NOT read a banner? There
is nothing like an aerial sign. It's irresistible.
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How do you
get the banner into the air?
HEADS UP! uses an aerial banner pickup technique. The banner
is laid out on the ground. A long rope is attached to the beginning
of the banner. At the end of this rope is a loop which is placed
on top of two poles. After taking off, the pilot throws out a
grappling hook that is attached to the tail of the airplane. He
then dives on the poles that hold the pickup loop. At just the
right instant he pulls the airplane up into a steep climb (a feat
which requires extraordinary skill and courage, just ask any banner
tow pilot ;-). The banner peels up off of the ground and the pilot
climbs to towing altitude. The pictures below will help illustrate.
"The Moment of Truth", hooking the banner pickup line!
Here you can see the orange poles which hold up the pickup loop
which is attached to the banner (the loop stretched between the
poles isn't very visible in this picture). The poles are 10 feet
tall. Clearly seen is the white rope from the tail of the aircraft
that has a grappling hook on the end. At this point the airplane
is flying at about 110 MPH (normal towing speed is 60 to 70 MPH).
A view from the rear as the banner comes off the ground after
the hook.
Here the pilot is climbing with the sign in tow. Barely visible
in the distance is Neyland Stadium where the University of Tennessee
plays its home football games.
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Can I
ride in the plane while my sign is being towed?
This is the most frequent question we get, but unfortunately
the FAA does not allow passengers during banner tow operations.
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